The Marketing Manager role focuses on the development and execution of marketing campaigns, managing digital and traditional advertising, and overseeing social media channels.
Responsibilities:
Email Marketing:
- Advertise all specials and promotions communicated by the Marketing/Sales Director through email marketing.
- Develop and send one email campaign per month for all assigned properties and the main account.
- Regularly audit and update automated email campaigns/upsells on CRM.
Social Media:
- Manage our main Facebook, Instagram and LinkedIn account - reshare social media content from all properties.
- Ensure that specials and promotions are communicated to the social media team for further sharing.
Update Website Content:
- Regularly monitor all websites and the main website to ensure all information is up to date.
- Communicate updates and corrections to the web development team as needed.
- Ensure all promotional content is loaded on resort websites.
Follow Brand Guides:
- Ensure all marketing efforts follow established brand guidelines to maintain consistency and quality across properties.
Generate Monthly Marketing Reports:
- Compile monthly marketing performance reports.
- Include data from Google Ads, Google Analytics (provided by the contracted Google Ads manager), email campaign performance, rate reports, and social media analytics.
Direct GM Communication:
- Maintain clear communication with the General Managers regarding marketing initiatives, specials, and advertisement needs.
Collaboration and Meetings:
- Meet with the social media team biweekly.
- Collaborate with the digital designer to submit marketing materials requests (graphics, promotional content, etc.) and ensure timely receipt of materials to meet marketing deadlines.
- Attend weekly meetings with the Marketing team, to ensure alignment of marketing strategies, to provide updates and ensure ongoing strategy alignment.
Execution of Pre-Planned Strategy:
- Follow the three-month pre-planned strategy set by the Marketing Director, ensuring consistent execution of marketing tasks across all properties.
Additional Responsibilities:
- Assist in crafting and implementing marketing campaigns under the supervision of the Director of Marketing.
- Play a pivotal role in both digital and traditional advertising initiatives.
- Manage and create content for resort social media channels, ensuring active and engaging presence.
- Work in close conjunction with the Director of Marketing, the Director of Sales, and General Managers to ensure integrated marketing and sales strategies.
- Coordinate photo and video shoots, adhering to the brand's visual guidelines.
- Explore and maximize revenue opportunities through advertising, sponsorships, partnerships, and community engagement.
- Contribute to overall INNhotels marketing efforts to enhance brand recognition in targeted markets.
- Other marketing duties as assigned.
